About us

We build the boring
half of AI properly.

Sigma Logic AI is an applied AI consultancy. Not a platform, not a reseller - a team that takes a workflow you actually run, builds the system that handles it, connects it to your tools, measures whether it works, and stays to keep it working.

Why we exist

The gap is not ambition.
It is follow-through.

Almost every business we meet has already tried something with AI. A chatbot that customers learned to route around. A pilot that impressed in a meeting and never left the notebook. A subscription to a tool nobody opens. The ambition was never the problem.

What is missing is the unglamorous middle: connecting to the systems of record, deciding what the system is permitted to do, building an evaluation set from real cases, defining what happens when confidence is low, and watching quality after launch when models and products both keep moving.

That middle is where we work. It is less exciting than a demo and it is the entire difference between a project that shows well and a system your team relies on without thinking about it.

Systems we routinely integrate with

Salesforce
HubSpot
Zendesk
Intercom
Shopify
Slack
Microsoft 365
Google Workspace
Snowflake
Klaviyo
Stripe
Twilio
NetSuite
Notion
Zapier
AWS
Azure
Postgres

What we believe

Three positions that shape the work

The interesting problems are operational

The hard part of applied AI is rarely the model. It is the permission boundary, the escalation path, the record that has to be written back, the case nobody documented. That is the work we are good at.

Smaller businesses gain the most

A large enterprise automating a process saves a percentage. A twelve-person company automating the same process gets a person back. We build for the second case, which is why our engagements are scoped in weeks.

Ethics is a design constraint

Disclosure that a customer is speaking to AI, a reachable human, data that stays where it belongs, decisions that can be explained. These are not add-ons - they change the architecture, so we settle them at the start.

Commitments

What you can hold us to

Business metric first

Every engagement starts by naming the number we are moving - resolution rate, cost per order, hours returned. If a model improves and that number does not, the work is not done.

A human is always reachable

Agents are designed to know their limits. Low confidence, sensitive topics and frustrated customers route to a person with the full conversation attached - never a dead end.

Your data stays yours

We work inside your cloud and your retention rules. No training on your customer data without an explicit, written agreement, and every processing path is documented.

You can leave

We hand over source, prompts, evaluation sets and documentation. Nothing we build is a black box you can only operate through us.

Who writes here

Ivelin Enev

Founder, Sigma Logic AI

Founder of Sigma Logic AI and Synapse Growth, and co-founder of TDH LLC Group, a multi-store ecommerce operation. Works hands-on with Shopify and WooCommerce builds, SEO architecture, conversion optimisation, Klaviyo retention flows, and automation in n8n, Make and Zapier.

Works in Ecommerce automation · n8n · Make · Zapier · Shopify · WooCommerce · Search engine optimisation · Conversion rate optimisation · Email retention and deliverability

Everything on this site is written in-house. Where an article states a figure we have measured, it says so; where it reasons from experience, it says that too. Nothing here is attributed to a person who does not exist.

Let's talk

Start with a conversation, not a proposal.

Tell us what is slow, expensive or error-prone right now. We will tell you whether AI genuinely helps, what we would build, and what it would take - before anyone writes a statement of work.

Get in touch See how we work