Scoring that learns from closed deals
Fit and intent are modelled from what actually converted in your own history, and re-fit as the market moves - not a static points table maintained by whoever remembers to update it.
Revenue
Stop losing good leads in the gap between marketing and sales
Most pipeline is not lost to competitors. It is lost to a slow first response, a lead scored by a rule written two years ago, and a nurture track nobody has read since. We close those gaps with systems that qualify, route and follow up in minutes.
From$6,000
Scoring model fitted on your own closed-won history, enrichment, routing with SLA monitoring.
Indicative starting price. The fixed fee for your scope is quoted after the two-day diagnosis, before any build begins.
What makes it work
Three things we insist on
Minutes, not days, to first touch
Inbound leads are enriched, qualified and routed to the right owner automatically, with a relevant first message drafted and ready. Speed to first contact is the single most reliable predictor of whether a deal happens at all.
Nurture that keeps reading the room
Sequences adapt to engagement and to signals from your product and site. Leads that go quiet drop into a lighter cadence rather than being burned or forgotten.
A definition of qualified, agreed Written down, by whoever runs sales, before any scoring exists. Marketing and sales are usually optimising different targets
Fit and intent, scored separately Collapsing them into one number hides the dangerous case: high intent, wrong company, converts at almost nothing
Routed in minutes To the person who knows the industry, not whoever is least busy. Response time moves conversion more than model accuracy does
Outcomes written back Closed-won, closed-lost with reason, and every rep override - the labelled data that keeps the model from freezing
Capabilities
What is actually included
- 01
Automated qualification
Fit, intent and readiness assessed against your ICP the moment a lead arrives, with the reasoning attached for the rep.
- 02
Enrichment and dedupe
Firmographic and contact data appended, duplicates merged, so your CRM stops arguing with itself.
- 03
Rules-aware routing
Territory, segment, capacity and round-robin respected, with escalation when an owner does not act.
- 04
Meeting-ready briefs
Every scheduled call arrives with a one-page account summary: what they read, what they asked, what to open with.
- 05
Pipeline hygiene
Stalled and rotting opportunities surfaced weekly with a recommended next action instead of a red dashboard tile.
In detail
What this covers, specifically
A category name is not a scope. These are the individual pieces of work inside this practice - take the two that apply to you and ignore the rest.
- 01
Predictive lead scoring
Fit and intent modelled from your own closed-won and closed-lost history, and re-fitted as the market moves, rather than a points table nobody maintains.
- 02
Enrichment and deduplication
Firmographic and contact data appended on arrival, duplicates merged, so your CRM stops holding three versions of the same account.
- 03
Automated qualification
Fit, budget signals and readiness assessed the moment a lead arrives, with the reasoning attached so the rep can disagree with it.
- 04
Routing and SLA enforcement
Territory, segment, capacity and round-robin respected, with automatic escalation when an owner has not acted in time.
- 05
Adaptive nurture
Sequences that respond to engagement and product signals, dropping quiet leads to a lighter cadence instead of burning them.
- 06
Meeting-prep briefs
A one-page account summary generated before every call: what they read, what they asked, who else is involved, what to open with.
- 07
Intent signal monitoring
Watching for hiring changes, funding, technology adoption and content consumption that indicate an account has entered a buying cycle.
- 08
Pipeline hygiene
Stalled and rotting opportunities surfaced weekly with a recommended next action, rather than a red tile on a dashboard.
- 09
First-touch drafting
A relevant opening message drafted and queued for the owner to send, because speed to first contact predicts close rate more reliably than almost anything else.
What you receive
Concrete artefacts, not a slide deck
- Scoring model fitted on your closed-won and closed-lost history
- Enrichment and deduplication pipeline
- Routing rules with SLA monitoring and escalation
- Adaptive nurture sequences
- Pipeline health reporting for leadership
01 Diagnose Days 1-2
02 Prove Week 1
03 Integrate Weeks 2-3
04 Operate Ongoing
Around three weeks end to end. That comes from scoping tightly to one workflow - not from skipping a phase. Each still ends in evidence you can check.
Let's talk
Find out what your funnel is leaking
Give us read access to a slice of anonymised CRM history and we will show you where leads stall, which scores mislead, and what a faster, better-targeted first touch is plausibly worth to you.
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