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Visibility

Getting cited when the answer comes from an assistant, not a results page

A growing share of buying research never reaches a results page. Someone asks an assistant, gets an answer with three cited sources, and everything else is invisible. Being one of those three is a different discipline from ranking - and unlike most of what gets called AI marketing, it is measurable.

From$2,000/ month

Citation baseline, answer-first content engineering, structured data and monthly share-of-citation reporting.

Indicative starting price. The fixed fee for your scope is quoted after the two-day diagnosis, before any build begins.

What makes it work

Three things we insist on

01

Written to be quoted, not skimmed

Assistants lift self-contained passages that answer one question completely. That is a structural property of the writing - a direct claim, its qualification, and the evidence in the same paragraph - not a keyword density target.

02

Corroboration is the ranking signal

Models cite what several independent sources agree on. Which means the work is as much about where else your claims appear - documentation, directories, industry press, comparison sites - as about your own pages.

03

Measured in citations, not positions

There is no rank tracker for a conversation. We monitor a fixed prompt set across assistants and report share of citation, which sources beat you, and what changed after each release.

Find where you are absent Ask the assistants the questions your buyers ask, and record what gets cited. That list is the brief
Write for the chunk One question per section, answered first. A 900-word section covering four questions matches none of them well
Make the claim liftable A specific number in the text, a table with labelled rows, and nothing load-bearing that exists only inside an image
Re-ask, and watch citations The measurable outcome is being quoted, not ranking - and it moves on a different clock from search
Half of this is closed to you. A name enters an answer through training data or through live retrieval. Only the second responds to anything you publish this quarter, so that is where the work goes.

Capabilities

What is actually included

  1. 01

    Citation baseline audit

    A fixed prompt set run across the major assistants to establish where you currently appear, where competitors do, and which sources they draw on.

  2. 02

    Answer-first content engineering

    Rewriting and structuring existing pages so a model can extract a complete, attributable answer without inference.

  3. 03

    Structured data and machine readability

    Schema, clean semantics, crawlable rendering and llms.txt-style surfaces so parsers get the facts right.

  4. 04

    Source authority building

    Getting your claims corroborated where models actually look - documentation, reference sites, industry publications, communities.

  5. 05

    Ongoing citation tracking

    Monthly reporting on share of citation by prompt and assistant, with the reasoning behind movements rather than a number in isolation.

In detail

What this covers, specifically

A category name is not a scope. These are the individual pieces of work inside this practice - take the two that apply to you and ignore the rest.

  • 01

    Citation baseline audit

    A fixed prompt set run across the major assistants to establish where you currently appear, where competitors do, and which sources they draw on.

  • 02

    Prompt set design

    Defining the questions your buyers actually ask an assistant, which is the equivalent of keyword research for this channel and is rarely the same list.

  • 03

    Answer-first content engineering

    Restructuring pages so a model can extract a complete, attributable answer from a single passage without having to infer anything.

  • 04

    Structured data implementation

    Schema.org markup, clean semantics and crawlable rendering, so parsers get your facts, prices and entities right.

  • 05

    Machine-readable surfaces

    llms.txt, clean sitemaps and stable canonical URLs, giving assistants an unambiguous version of what you offer.

  • 06

    Entity consistency

    Making your name, category, location and claims identical everywhere they appear, because inconsistency is what stops a model asserting anything about you confidently.

  • 07

    Source authority building

    Getting your claims corroborated on the properties models actually cite: documentation, reference sites, industry press and communities.

  • 08

    Comparison and alternatives pages

    Owning the "X vs Y" and "best X for Y" queries that assistants lean on heavily when asked for a recommendation.

  • 09

    Citation share tracking

    Monthly reporting on how often you are cited per prompt and per assistant, who beats you, and what changed after each release.

What you receive

Concrete artefacts, not a slide deck

  • Citation baseline across a fixed prompt set
  • Prioritised content and structure remediation plan
  • Rewritten priority pages and schema implementation
  • Source authority plan with target properties
  • Monthly citation share reporting
01 Diagnose Days 1-2
02 Prove Week 1
03 Integrate Weeks 2-3
04 Operate Ongoing

Around three weeks end to end. That comes from scoping tightly to one workflow - not from skipping a phase. Each still ends in evidence you can check.

Let's talk

Find out what assistants say about you

We will run a baseline across the major assistants on the prompts your buyers actually use, and show you where you appear, where you do not, and who is being recommended instead. Fixed fee, delivered as a written report.